What is the name of the company/ organization you are choosing?
Apple What are they currently doing for advertising? What does one of their ads look like? They are not a big tab on their website you have to really look for it in order to find it. https://www.apple.com/environment/ is the link but you have to really be looking for it to find it, it is not just there you can click on. What is their overall CAMPAIGN? (what is their "course of action" for promoting their product/mission long term)? Their overall campaign is to entice people who have their older phones or another brand to switch or upgrade to the new one with better screen and features. What do you propose to change? I propose that they make ads about this on TV and billboards, to show that they really care about the environment, and really get the idea out that they are trying to help the environment and keep it green. This can also happen by using old phones that are worthless in money value, and instead of throwing it out they will take it from you and give it to a homeless person who really needs it while you get the newer phone. This way we are not wasting anything and you can help someone in need indirectly. Who will be your target audience? All ages How will your campaign benefit the company? This campaign will really help the company come to the eye of being a green tech company, and helping the less fortunate. How do you plan on visually representing this idea? Draw up a quick sketch on paper and take a picture and post it in your blog post.
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May 2019
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